Consumer research that helps your brand find a  competitive edge.

Get in touch with us to see how in-depth consumer research can help your brand catch onto the next wave of growth.

Indian consumer market

1  —

Break into new markets  by understanding what loal consumer want and why

2  —

Expand your product portfolio by identifying global trends to suit your market

3 —

Create segmentation strategies by understanding distinction between key target groups

4  —

Turning our research insights into actions via prototypes and concepts.

Ways we help your business identify unique opportunities

Our Services

Latest Project

These are our latest project where we have successfully helped big companies, SMBs and start-ups use consumer research and insights to find a competitive edge in the market and catch on to the next wave of growth.

India Consumer research actionable insight

New product concepts for a pharmaceutical moisturiser informed by in-depth consumer research. The company was trying to reposition itself as an everyday moisturise instead of a prescribed special cream, which our research and informed design helped them achieve this.

Electric rickshaw consumer research

What should a three-wheeled electric rickshaw look like? What features should it have? And what kind of apprehensions be addressed in the design by the brand?

In our research with rickshaw drivers - the primary stakeholder in the project, we were able to help the industrial designers to deliver a rickshaw design that met the stakeholder needs and gave the brand a competitive edge.

Using design thinking tools combined with research mythologies to develop use cases, scenarios and design specification for toy designers.