Consumer research that helps your brand find a competitive edge.
Get in touch with us to see how in-depth consumer research can help your brand catch onto the next wave of growth.
Break into new markets by understanding what loal consumer want and why
Expand your product portfolio by identifying global trends to suit your market
Create segmentation strategies by understanding distinction between key target groups
Turning our research insights into actions via prototypes and concepts.
Ways we help your business identify unique opportunities
These are our latest project where we have successfully helped big companies, SMBs and start-ups use consumer research and insights to find a competitive edge in the market and catch on to the next wave of growth.
New product concepts for a pharmaceutical moisturiser informed by in-depth consumer research. The company was trying to reposition itself as an everyday moisturise instead of a prescribed special cream, which our research and informed design helped them achieve this.
What should a three-wheeled electric rickshaw look like? What features should it have? And what kind of apprehensions be addressed in the design by the brand?
In our research with rickshaw drivers - the primary stakeholder in the project, we were able to help the industrial designers to deliver a rickshaw design that met the stakeholder needs and gave the brand a competitive edge.
Using design thinking tools combined with research mythologies to develop use cases, scenarios and design specification for toy designers.