See how we can help your company find your unique advantage in India on a free 30-minute consultation call with theObservatory’s director.

Give your brand a competitive edge.

Consumer Journeys & Growth Mapping



Consumer Journey Mapping: We paint a clear picture of how consumers are experiencing your brand, product and services across all touchpoints in the journey. We use these maps to identify areas for designed interventions. We create a visual map of the experience gaps – and show you how to close them.


Consumer Decision Mapping: We create maps and models of how consumers are making decisions. Identify key stakeholders in the decision making process and each of their demands. We then address the key levers and barriers and how to best engage stakeholders.


Brand Positioning: We use our consumer research to create inspiring, energizing and clearly defined, purposeful brand positioning that is and direct, straightforward and conveys values that consumers can stand behind.

Through consumer journey mappings we close the gap between your brand and consumer demands to drive customer retention and growth.

Other services

Market Segmentation

Product Development