Product Communication:

How can you save on electricity bills? 

Feedback

We have closely worked with them on our project. They understand problems statement & articulate very well with their design innovation skills. Highly recommend as we are satisfied with their professional behaviour & timely delivery of work.

- Chirag Panchal, Founder, Enerlyf Innovations

We have closely worked with them on our project. They understand problems statement & articulate very well with their design innovation skills. Highly recommend as we are satisfied with their professional behaviour & timely delivery of work.

- Chirag Panchal, Founder, Enerlyf Innovations

Challenge:

Enerlyf Innovations offers a smart device that uses AI to switch between your AC and fan when you are sleeping. By automatically switching between the two devices it regulates the room temperature efficiently allowing you to get neither too cold nor too hot while you are sleeping and as a result, the switching between the devices reduces your electricity bill significantly. The product guarantees up to  40% reduction on AC bills. 

 

The challenge was to communicate the benefits of this extremely innovative and new product to the target consumers. As a start-up, it was crucial for Enerlyf’s first product to have early adopters who can trust the product and can build loyalty. 

Approach:

  • Target Audience: Since the product was new and nothing like it has existed before we needed to know who the exact target audience was. We explored a large segment of the demographic and through in-depth interviews, we were able to identify the exact target audience and their behaviour and attitude towards home electronic products, electricity consumption and sustainability.

  • Buying journey: Understanding the consumer decision making the journey of similar energy or electricity saving products or apps. We mapped their decision making influences from product awareness to consideration to trial and purchasing.

  • Product Benchmarking: Studying similar products on the market and looking how the various channels, mediums and ways they were communicating their product benefits to the end-users.

Solution:

  • The buying journey helped us to identify all the touchpoints in the buying journey from awareness, consideration, trial, to purchasing. These touchpoints were where we needed brand communication. This included the company website, online store, packaging, brochure and print advert.

  • Copy + Pakacking concepts: The pain-point identification gave us insights on how to write the copy in such a way that it transmitted the product’s intrinsic values, by presenting the content that needs to be communicated in an attractive format that is clear, direct and credible.