See how we can help your company find your unique advantage in India on a free 30-minute consultation call with theObservatory’s director.

Give your brand a competitive edge.

Segmentation & Trend Mapping



Engagement Strategy: Know what channels you can use to engage with your consumers, know what messaging to use and what kind of value proposition or brand positioning you should be doing to better serve your consumers. 


Identify Trends: Are you missing out on micro trends? Reaching out to consumers is a great way to learn about emerging trends and rising demands so that brands can forecast the future and plan strategically.

We help you by developing a clear vision and strategy for the future growth of your business. We do this by understanding your target audience, segmenting your market and by exploring what prospects are.


Consumer behaviour: We collect and analyse a wide range of consumer, customer and behavioural data to identify fresh insights that leads us to develop strategies on how to take catch the next wave of growth.

Other services

Consumer Journey &

Growth Mapping

Product Development