With 27% of the population of India being Generation Z, it is very important for the brands to understand the view, ideology and thoughts of GenZ on various issues and aspects.

The report is filled with insights into GenZ demands, needs and attitudes in the following categories and more:

1) Beauty

2) Fashion

3) Finance

4) Social Media

5) Fitness

6) Climate Change & Sustainability

7) Love 

8) Food

9) Mental Health

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